Die Interaktionen der unterschiedlichen Player in der Getränkebranche sind massiv. Ziel sollte eine zentrale Informationsversorgung über die gesamte Versorgungskette hinweg sein. Vom Point-of-sale über GFGH, LEH, Großhandel, Logistik-Dienstleister, Getränkeindustrie bis hin zur Rohstoffindustrie.
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